Minority Influence college
topic: CA266 (Theory of Groups)
Mascovici, Lage, and Naffrechoux (1972) demonstrated that a constant, repetitive, vocal minority can influence the majority. Nemeth, Swedlund, and Kanki built on this to show that repetition is not necessary; it is only necessary that the majority perceive confidence and consistency in the viewpoint of the minority for minority influence to occur. Minority and majority influence is linked to normative and informational influence; the minority can only have informational influence and the majority uses normative influence because it defines the group norms.
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[Zak Smith] [zak@computer.org] [/~zak/documents/college/ca-minority]
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